Whitehouse launches tool for young voters. 7 April 2015. Westminster-based political communications and media relations agency The Whitehouse Consultancy has re-launched an online tool, de-mob, that aims to encourage young voters to engage with the issues that affect them ahead of the May General Election. De-mob, which stands for democratic mobilisation, includes bite-sized, unbiased information of the seven main parties’ positions on policies that affect young voters in the UK. It provides voters with accessible information to help them make an informed decision on May 7th. The online tool, which was first launched ahead of the 2010 General Election, is also supplemented by a Facebook and Twitter account to encourage all voters to share and discuss their views. De-mob can be accessed at www.de-mob.co.uk.